Jay Geier's Scheduling Institute

Jay Geier developed the Scheduling Institute concept when working as Vice President of Marketing for a large private practice in Georgia. Geier’s marketing generated plenty of calls to the office, but the calls were not translating into new patients. He realized it did not matter how many calls his marketing generated if the people answering the phones did not know how to turn these calls into new patients. With this realization the concept behind the Scheduling Institute was born.